CLEAN

What Is Clean Beauty?

And where does Glitter Eco Lovers fit in?

Clean beauty is one of the fastest-growing movements in the beauty industry. But what does it actually mean?

If you search “what is clean beauty”, you’ll quickly notice something interesting: there is no single, global definition. That’s because clean beauty isn’t a strict certification, it’s a set of principles. And those principles are evolving as consumers become more informed, more conscious, and more demanding.

At its core, clean beauty is about transparency, responsibility, and intention.

What is clean beauty?

Clean beauty generally refers to beauty products that are made without ingredients known or suspected to be harmful to human health or the environment.Biodegradable glitter is clean beauty as it contains no toxic chemicals, allergens or microplastics.

While definitions vary, most clean beauty brands share these core values:

  • Thoughtfully selected ingredients

  • Clear and honest ingredient lists

  • No unnecessary chemicals

  • A focus on long-term health and safety

  • Consideration for environmental impact

Clean beauty is about making informed choices.

Clean makeup vs. conventional makeup

Traditional makeup has often prioritized performance, cost, and shelf life — sometimes at the expense of ingredient safety or sustainability.

Clean makeup challenges that model by asking better questions:

  • What is this made of?

  • Where does it end up after use?

  • Is this ingredient truly safe?

This shift is why clean makeup, clean beauty products, and clean beauty brands are now on the rise.

Is clean beauty the same as vegan beauty?

Not always — but they often overlap.

  • Vegan beauty products contain no animal-derived ingredients

  • Cruelty-free means not tested on animals

  • Clean beauty focuses on ingredient safety and transparency

A product can be vegan without being clean.
A product can be clean without being vegan.

The strongest clean beauty brands aim to do both.

Where Glitter Eco Lovers fits into clean beauty

Glitter Eco Lovers was created to challenge one of beauty’s most overlooked problems: plastic glitter.

Conventional glitter is made from plastic and contributes directly to microplastic pollution. Clean beauty cannot exist without addressing this reality.

Our approach to clean beauty is built on three pillars:

1. Plastic-free by design

Our products are made with plant-based, biodegradable glitter, not plastic or microplastics. This is not an add-on, it’s the foundation.

2. Vegan & cruelty-free

All Glitter Eco Lovers products are 100% vegan and never tested on animals. Clean beauty should respect both people and animals.

3. Transparency over trends

We believe clean beauty brands should explain why ingredients are used, not hide behind vague marketing terms. If it’s in our products, it has a purpose.