Glitter Eco Lovers was born from a simple question: Why should glamour come at the cost of our planet?

What started at a kitchen table grew into a clean beauty brand built on science, sustainability, and a clear mission — to replace plastic-based cosmetics with future-ready alternatives. This is the story of how curiosity, passion for the environment, and creativity came together and formed Clean Glam

Our Story

I’m Charlotte Bakke, founder of Glitter Eco Lovers — and this is the story of how a small festival project grew into a clean beauty brand with a clear mission.

Glitter Eco Lovers was officially founded in 2021, but the journey began several years earlier, in 2018. That year, I came across an article in The New York Times about plastic glitter — what it contains, how harmful it is to the environment, and where these tiny particles ultimately end up. It was a genuine wake-up call, and the starting point for everything that followed.

At the time, I worked full-time in an administrative role. Every summer, however, I travelled to music festivals, where I ran a small “Glam Station” as a side project. It was a place for glitter, creativity, and festival magic — driven purely by my love for live music and the energy of those moments. I had no plans of building a company. I simply loved creating something people enjoyed.

That changed in the spring of 2018.

Using my personal savings, I began sourcing raw materials to develop a more environmentally responsible cosmetic glitter for use at summer festivals. Night after night, after my six-year-old had gone to bed, I sat at my kitchen table experimenting, mixing, and testing different glitter blends. What started as curiosity quickly turned into product development.

Festival-goers responded immediately. Demand grew faster than I expected, and before long I launched an online store. Soon after, retailers began reaching out, asking to stock the products.

What started as a side project gradually became a full-time commitment. Eco Lovers AS was established in 2021, and by 2022 our products were available in more than 150 physical stores and across 10 Nordic online retailers.

From the outside, it might sound like a fairytale. In reality, the journey has required an enormous amount of work — along with setbacks, difficult decisions, and continuous learning.

Today, after more than seven years in the industry, one fact still stands out: approximately 99% of all glitter produced globally is still made of plastic. The cosmetics industry plays a significant role in this problem. That reality is why this story is far from finished.

Glitter Eco Lovers exists to challenge the status quo.

We aim to lead the transition from traditional plastic glitter to Clean Glam Beauty — developing safe, plastic-free and biodegradable glitter products that allow people to shine without compromising the environment, wildlife, or human health.

The vision that started at a kitchen table in 2018 remains the same. The ambition, however, has grown.

⟡ Charlotte Bakke