THE STORY – how it all started

For years I have loved music festivals, so much that I even set up my own booth at a couple of festivals back in 2016. Then in 2018, I decided to offer glitter styling to my customers, inspired by the Coachella festival. While waiting for glitter samples from a manufacturer I read this article in the New York Times that glitter is micro-plastics and is a huge environmental problem. To be honest, this came as a bit of a shock! I had never really thougt about what glitter was made of and where it would end up after use.

After weeks of research trying to find a sparkly product that was not a menace to the environment, I found a manufacturer of glitter made from plants! I loved it! However, the manufacturer would only sell raw materials in bulk, and long story short; I ended up starting my own little cosmetic manufacturing.

I used all my savings to launch the business, and I sat night after night after my son had gone to bed, making sparkly glitter products on my kitchen table.

The glitter product was a super hit at the festivals that summer and it turned out that a lot of people also wanted to know where they could purchase these products. So I had to think bigger. I came up with a cool brand name, got a logo made, hired a graphic designer, found suitable packaging, and printed labels.

This was turning into a lot more work than I had anticipated. But you know what? I absolutely loved it! And this is the story of how Glitter Eco Lovers was born. It was literally born on my kitchen table, and during busy periods I had to recruit my mother to pack goods in the evenings with me.

Getting Glitter Eco Lovers to where it is today has been hard work, but never have a had a jobb that gives me this much joy and pride.

Today our brand is stocked in over 160 physical stores in Scandinavia, and with major Nordic online retailers. As we continue to grow, we’re focused on international expansion, particularly in Europe and the USA, while maintaining our core values of sustainability, innovation, and ethical business practices.

Still over 99% of today’s glitter is made of plastic, and the cosmetic industry produces a huge part of today’s plastic packaging. 

For me, this extremely frustrating fact only makes me even more set on growing Glitter Eco Lovers globally, and keep working for change in the cosmetic industry.

Charlotte Bakke Founder & Creativ Leader of Eco Lovers.

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